Johan Reimon Batmetan, Ronny Palilingan, Shelty Sumual, Henny Tambingon
Digital transformation has become an urgent need for universities in Indonesia to improve academic and operational competitiveness. Business Intelligence plays a strategic role in supporting sustainable data-based decision-making. This study aims to formulate a sustainable strategy on Business Intelligence factors that contribute to the success of digital transformation in the university environment. The research method used is a qualitative approach with in-depth interview techniques with stakeholders in five selected state and private universities in Indonesia. The analysis was carried out using two approaches: (1) SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of Business Intelligence implementation in the context of digital transformation; and (2) McFarlan Strategic Grid to map the priorities of Business Intelligence strategies and applications based on their strategic and operational values. The results of the study indicate that the success of digital transformation is greatly influenced by the integration of Business Intelligence into academic and administrative processes, digital leadership, and data and IT infrastructure readiness. The proposed sustainable strategies include strengthening data governance capabilities, increasing data literacy at all levels of the organization, and developing a BI application roadmap based on the “Strategic” and “Factory” categories in the McFarlan Grid. This research contributes to the formulation of BI’s long-term strategy to support adaptive and value-based digital transformation in Indonesian universities. © 2026 Halmstad University. All rights reserved.
Information and Communication Technology Education Department, Universitas Negeri Manado, Indonesia; Educational Management Department, Universitas Negeri Manado, Indonesia Manado State University, Indonesia; Family Welfare Education Department, Universitas Negeri Manado, Indonesia Manado State University, Indonesia